Managing a medical team in an aesthetic clinic
For doctors
Going from a single-doctor practice to a clinic with a team changes the owner’s job: less time with patients, more time organising. These are the areas that make the difference.
Employees or freelancers?
In aesthetic medicine, many doctors work with clinics as freelancers. The model is flexible, but the contract must reflect reality: if in practice the doctor works set hours under direction, the relationship can be reclassified as employment. Put fees, availability, notice and handover in writing.
Schedules and workload
A shared schedule shows who is available and for which treatments. Avoid one doctor holding most patients in an area: it puts continuity at risk if they are away or leave.
Shared protocols
Different patients, the same standard. It pays to write down:
- consent forms for each treatment;
- before and after-care instructions for patients;
- how complications and emergencies are handled, with clear equipment and responsibilities;
- rules for clinical records and photos.
Training
Every doctor in Italy must complete continuing medical education (ECM). The clinic can support it and add in-house training on new technologies and protocols, so the whole team works to the same level.
Insurance
Italy’s Gelli-Bianco law (L. 24/2017) requires healthcare facilities to have insurance cover or equivalent measures, and professionals to hold their own. Check each year that policies and limits match the clinic’s actual work.
Communication and social media
Posts by individual doctors on their own profiles are health communication too and must follow health-advertising rules. Give the team simple guidelines: no offers, no promised results, care with patient photos.
Keeping your best doctors
- Clear roles and pay, reviewed regularly.
- Less admin, more time for clinical work.
- Room to grow: new skills, technologies, responsibilities.
- Regular conversations between doctors and management.
Support with management
See how Vitaura supports network clinics with team and operations management, while clinical decisions stay with doctors. Learn more
This article is for information only and is not legal advice.
